Many Cultures, One Place #2 :: Essays Papers

Many Cultures, One Place #2 In modern time, numerous people have the idea that all the countries in the world can be united as one. However, they do not comprehend completely that there exists many differences in terms of political and cultural structures that do not allow countries to act as one. In the article: One Europe, Two Citizens by Pavel Kelly-Tychtl, the author tries to make the audience understand that having numerous countries together acting as one, like the European Union EUROPA - The EU at a glance is not the best way possible to solve the problems that our society has because eventually it will generate more because of the huge gap that these countries have in relation to each other. According to the author of this article, the only purpose that the European Union has is to generate discontent between their citizens and also to affect the political and economical structures that have already been created before by those governments. The structure that the European Union has is not the proper system to enforce around countries in the world because it limits the power of each country depending the characteristics that each of them have. The European Union is a group of countries that their main purpose is to act as one nation. With this focus on mind, they want to create between these groups of countries the same qualities and characteristics so that they can have the best governmental system ever (Squeezing 22 ) Among the things that the European Union shares in common are: common currency (Euro), borders (it is easier to pass from one country to another), parliament (same laws or rules) Accessing European Union Information, free trade (safe economy), and so on. In present time, this union is composed of fifteen countries. However, the European Union is looking forward that other countries will join them, and they already invited other ten countries to be with them. Many politicians agree that the European Union is an excellent example of how governments should work because it is very well organized (One Europe 30) However, with the ideas given by the author in this paper the audience can clearly see that the o nly thing that the European Union can produce is differences between people around the world. There exist a similarity between the European Union and the United States; they both are seen as one place, one nation, and one country. Many Cultures, One Place #2 :: Essays Papers Many Cultures, One Place #2 In modern time, numerous people have the idea that all the countries in the world can be united as one. However, they do not comprehend completely that there exists many differences in terms of political and cultural structures that do not allow countries to act as one. In the article: One Europe, Two Citizens by Pavel Kelly-Tychtl, the author tries to make the audience understand that having numerous countries together acting as one, like the European Union EUROPA - The EU at a glance is not the best way possible to solve the problems that our society has because eventually it will generate more because of the huge gap that these countries have in relation to each other. According to the author of this article, the only purpose that the European Union has is to generate discontent between their citizens and also to affect the political and economical structures that have already been created before by those governments. The structure that the European Union has is not the proper system to enforce around countries in the world because it limits the power of each country depending the characteristics that each of them have. The European Union is a group of countries that their main purpose is to act as one nation. With this focus on mind, they want to create between these groups of countries the same qualities and characteristics so that they can have the best governmental system ever (Squeezing 22 ) Among the things that the European Union shares in common are: common currency (Euro), borders (it is easier to pass from one country to another), parliament (same laws or rules) Accessing European Union Information, free trade (safe economy), and so on. In present time, this union is composed of fifteen countries. However, the European Union is looking forward that other countries will join them, and they already invited other ten countries to be with them. Many politicians agree that the European Union is an excellent example of how governments should work because it is very well organized (One Europe 30) However, with the ideas given by the author in this paper the audience can clearly see that the o nly thing that the European Union can produce is differences between people around the world. There exist a similarity between the European Union and the United States; they both are seen as one place, one nation, and one country.

Delhi Metro

Delhi Metro (Hindi: Dilli Me? ro) is a rapid transit system serving Delhi, Gurgaon, Noida and Ghaziabad in the National Capital Region of India. It is one of the largest metro networks in the world. The network consists of six lines with a total length of 189. 63 kilometres (117. 83  mi) with 142 stations of which 35 are underground. It has a combination of elevated, at-grade and underground lines and uses both broad gauge and standard gauge rolling stock. Four types of rolling stock are used: Mitsubishi-ROTEM Broad gauge, Bombardier MOVIA, Mitsubishi-ROTEM Standard gauge and CAF Beasain Standard gauge. Delhi Metro is being built and operated by the Delhi Metro Rail Corporation Limited (DMRC)under Akshay Mittal. As of November 2010, DMRC operates around 2,700 trips daily between 6:00 and 23:00 running with an interval of 2 minutes 30 seconds between trains at peak frequency. 3][8] The trains are mainly of four coaches, but due to increase in passengers numbers, six-coach trains are also added on the Red Line (Dilshad Garden to Rithala), Yellow Line (Jahangirpuri to HUDA city centre), Blue Line (Dwarka sec ? 21 to Vaishali/NOIDA city centre) and Violet Line (Central Secretariat to Badarpur). [6][7][8][9] The power output is supplied by 25-kilovolt, 50 Hertz alternating current through overhead catenary. The metro has an average daily ridership of 1. 6 million commuters,[2] and, as of July 2011, had carried over 1. 25 billion commuters s ince its inception. 10] The Delhi Metro Rail Corporation has been certified by the United Nations as the first metro rail and rail-based system in the world to get â€Å"carbon credits for reducing greenhouse gas emissions† and helping in reducing pollution levels in the city by 6. 3 lakh tonne every year. [11] Planning for the metro started in 1984, when the Delhi Development Authority and the Urban Arts Commission came up with a proposal for developing a multi-modal transport system for the city. The Government of India and the Government of Delhi jointly set up the Delhi Metro Rail Corporation (DMRC) in 1995. Construction started in 1998, and the first section, on the Red Line, opened in 2002, followed by the Yellow Line in 2004, the Blue Line in 2005, its branch line in 2009, the Green and Violet Lines in 2010 and the Delhi Airport Metro Express in 2011. | | History [edit] Background The concept of a mass rapid transit for New Delhi first emerged from a traffic and travel characteristics study which was carried out in the city in 1969. [12] Over the next several years, many official committees by a variety of government departments were commissioned to examine issues related to technology, route alignment and governmental jurisdiction. 13] In 1984, the Delhi Development Authority and the Urban Arts Commission came up with a proposal for developing a multi-modal transport system, which would consist of constructing three underground mass rapid transit corridors as well augmenting the city's existing suburban railway and road transport networks. [14] While extensive technical studies and t he raising of finance for the project were in progress, the city expanded significantly resulting in a twofold rise in population and a fivefold rise in the number of vehicles between 1981 and 1998. 14] Consequently, traffic congestion and pollution soared, as an increasing number of commuters took to private vehicles with the existing bus system unable to bear the load. [12] An attempt at privatising the bus transport system in 1992 merely compounded the problem, with inexperienced operators plying poorly maintained, noisy and polluting buses on lengthy routes, resulting in long waiting times, unreliable service, extreme overcrowding, unqualified drivers, speeding and reckless driving. 15] To rectify the situation, the Government of India and the Government of Delhi jointly set up a company called the Delhi Metro Rail Corporation (DMRC) on March 5, 1995 with E. Sreedharan as the managing director. [16] [edit] Construction Physical construction work on the Delhi Metro started on Oct ober 1, 1998. [17] After the previous problems experienced by the Kolkata Metro, which was badly delayed and 12 times over budget due to â€Å"political meddling, technical problems and bureaucratic delays†, the DMRC was given full powers to hire people, decide on tenders and control funds. 18] The DMRC then consulted the Hong Kong MTR on rapid transit operation and construction techniques. [19] As a result, construction proceeded smoothly, except for one major disagreement in 2000, where the Ministry of Railways forced the system to use broad gauge despite the DMRC's preference for standard gauge. [20] The first line of the Delhi Metro was inaugurated by Atal Behari Vajpayee, the then Prime Minister of India on December 24, 2002[21] and thus it became the second underground rapid transit system in India, after the Kolkata Metro. The first phase of the project was completed in 2006[22] on budget and almost three years ahead of schedule, an achievement described by Business Week as â€Å"nothing short of a miracle†. [23] [edit] Network Main article: List of Delhi metro stations The Delhi Metro is being built in phases. Phase I completed 65. 11  km (40. 46  mi) of route length, of which 13. 01  km (8. 08  mi) is underground and 52. 10  km (32. 37  mi) surface or elevated. The inauguration of the Indraprastha–Barakhamba Road corridor of the Blue Line marked the completion of Phase I on October 27, 2006. 22] Phase II of the network comprises 128  km (80  mi) of route length and 79 stations, and is fully completed, with the first section opened in June 2008 and the last line opened in August 2011. [24] Phases III (112  km) and IV (108. 5  km) are planned to be completed by 2015 and 2021 respectively, with the network spanning 413  km (257  mi) by then. [25 Red Line Main articl e: Red Line (Delhi Metro) The Red Line was the first line of the Metro to be opened and connects Rithala in the west to Dilshad Garden in the east, covering a distance of 25. 09 kilometres (15. 59  mi). 27] It is partly elevated and partly at grade, and crosses the Yamuna River between Kashmere Gate and Shastri Park stations. [30] The inauguration of the first stretch between Shahdara and Tis Hazari on December 24, 2002, caused the ticketing system to collapse due to the line being crowded to four times its capacity by citizens eager to have a ride. [31][32] Subsequent sections were inaugurated from Tis Hazari – Trinagar (later renamed Inderlok) on October 4, 2003,[33] Inderlok – Rithala on March 31, 2004, and Shahdara – Dilshad Garden on June 4, 2008. [34] [edit] Yellow Line Main article: Yellow Line (Delhi Metro) The Yellow Line was the second line of the Metro and was the first underground line to be opened. [35] It runs for 44. 36 kilometres (27. 56  mi) from north to south and connects Jahangirpuri with HUDA City Centre. The northern and southern parts of the line are elevated, while the central section through some of the most congested parts of Delhi is underground. The first section between Vishwa Vidyalaya and Kashmere Gate opened on December 20, 2004, and the subsequent sections of Kashmere Gate – Central Secretariat opened on July 3, 2005, and Vishwa Vidyalaya – Jahangirpuri on February 4, 2009. 34] This line also possesses the country's deepest Metro station at Chawri Bazaar, situated 30 metres (98  ft) below ground level. [36][37] On 21 June 2010, an additional stretch from Qutub Minar to HUDA City Centre in Gurgaon was opened, initially operating separately from the main line. However, Chhatarpur station on this line opened on August 26, 2010. Due to delay in acq uiring the land for constructing the station, it was constructed using pre-fabricated structures in a record time of nine months and is the only station in the Delhi metro network to be made completely of steel. 38][39] The connecting link between Central Secretariat and Qutub Minar opened on September 3, 2010. [40] Interchanges are available with the Red Line at Kashmere Gate station, Blue Line at Rajiv Chowk Station, Violet Line at Central Secretariat , and with the Indian Railways network at Delhi and New Delhi railway stations. [41][42] [edit] Blue Line Main article: Blue Line (Delhi Metro) The Blue Line was the third line of the Metro to be opened, and the first to connect areas outside Delhi. 43] Partly overhead and partly underground,[44] it connects Dwarka Sub City in the west with the satellite city of Noida in the east, covering a distance of 47. 4 kilometres (29. 5  mi). [43] The first section of this line between Dwarka and Barakhamba Road was inaugurated on December 3 1, 2005, and subsequent sections opened between Dwarka – Dwarka Sector 9 on April 1, 2006, Barakhamba Road – Indraprastha on November 11, 2006, Indraprastha – Yamuna Bank on May 10, 2009, Yamuna Bank – Noida City Centre on November 12, 2009, and Dwarka Sector 9 – Dwarka Sector 21 on October 30, 2010. 34] This line crosses the Yamuna River between Indraprastha and Yamuna Bank stations,[30] and has India's first extradosed bridge across the Northern Railways mainlines near Pragati Maidan. [45] A branch of the Blue line, inaugurated on January 8, 2010, takes off from Yamuna Bank station and runs for 6. 25 kilometres (3. 88  mi) up to Anand Vihar in east Delhi. [46] It was further extended up to Vaishali which was opened to public on July 14, 2011. [47][48] A small stretch of 2. 76 kilometres (1. 71  mi) from Dwarka Sector 9 to Dwarka Sector 21 was inaugurated on October 30, 2010. 49][50] Interchanges are available with the Yellow Line at Rajiv Cho wk station,[44] and with the Indian Railways network at the Anand Vihar Railway Terminal. [51] [edit] Green Line Main article: Green Line (Delhi Metro) Opened in 2010, the Green Line was the first standard-gauge corridor of the Delhi Metro. [28] The fully elevated line connects Mundka with Inderlok, running for 15. 1 kilometres (9. 4  mi) mostly along Rohtak Road. [52] An interchange with the Red line is available at Inderlok station via an integrated concourse. [53] This line also has the country's first standard-gauge maintenance depot at Mundka. 54] [edit] Violet Line Main article: Violet Line (Delhi Metro) The Violet Line is the most recent line of the Metro to be opened, and the second standard-gauge corridor after the Green Line. The 20. 2  km (12. 6  mi) long line connects Badarpur to Central Secretariat, with 9  km (5. 6  mi) being overhead and the rest underground. [29] The first section between Central Secretariat and Sarita Vihar was inaugurated on October 3, 20 10, just hours before the inaugural ceremony of the 2010 Commonwealth Games, and connects the Jawaharlal Nehru Stadium which is the venue for the opening and closing ceremonies of the event. 55] Completed in just 41 months, it includes a 100  m (330  ft) long bridge over the Indian Railways mainlines and a 167. 5  m (550  ft) long cable-stayed bridge across an operational road flyover, and connects several hospitals, tourist attractions and a major industrial estate along its route. [29] Services are provided at intervals of 5 min. [55] An interchange with the Yellow Line is available at Central Secretariat through an integrated concourse. [29] On January 14, 2011, the remaining portion from Sarita Vihar to Badarpur was opened for commercial service, adding three new stations to the network and marking the completion of the line. Airport Express The Airport Express line runs for 22. 7  km (14. 1  mi) from New Delhi Railway Station to Dwarka Sector 21, linking the Indira Gandhi International Airport. The line is operated, by the Delhi Airport Metro Express Pvt. Limited (DAMEL), a subsidiary of Reliance Infrastructure, the concessionaire of the line. [56] Constructed at a cost of [pic]2,885 crore (US$548. 15 million),[57] the line has six stations (Dhaula Kuan and Delhi Aerocity became operational on August 15, 2011), with some featuring check-in facilities, parking and eateries. 58] Rolling stock consists of six-coach trains operating at intervals of ten minutes and having a maximum speed of 135  km/h (84  mph). [58] Originally scheduled to open before the 2010 Commonwealth Games, the line failed to obtain the mandatory safety clearance, and was opened on 24 February 2011, after a delay of around 5 months. [59][60] Finances [edit] Funding The capital cost of Phases I and II has been estimated to be [pic]14,430 crore (US$2. 74 billion) at 2004 prices. [73] However, more recent estimates have placed the cost of construction at [pic]200 crore (US$3 8 million) per kilometre. 74] Thirty percent of the total investment for Phases I and II has been raised through equity capital with the Government of India (GoI) and Government of Delhi contributing equal shares,[73] and approximately another 60 percent has been raised as either long-term or subordinate debt, through soft loans from the Japan Bank for International Cooperation. [75] The rest of the investment is proposed to be recovered from internal revenues through operations and property development. [73] The Metro also received [pic]1,914. 3 crore (US$363. 7 million) as grant-in-aid from various agencies for the financial year ending March 2009. 76] As of August 7, 2010, Delhi Metro has paid back an amount of [pic]567. 63 crore (US$107. 85 million), which includes loan amount for Phase I and interest amounts for Phases I and II, to the Japan International Cooperation Agency (JICA). [77] [edit] Revenue and profits In 2007, the Delhi Metro claimed to be one of only five metro sys tems in the world that operated at a profit without government subsidies. This was enabled by keeping maintenance costs to a minimum and harnessing additional revenue from advertisements and property development, apart from ticket sales. 78][79] The Metro also generates revenue by leasing out its trains and stations for film shoots. Due to its increasing association with Delhi as an image of the city's everyday life, it has been a popular filming location for production houses, and several films and advertisements have been shot on board. [80][81] Producers have to pay as much as [pic]1 lakh (US$1,900) for every hour of filming, besides a security deposit and insurance. [80] For the financial year ended March 2008, the Metro reported operating revenues of [pic]305. 27 crore (US$58 million) and a profit before tax of [pic]19. 8 crore (US$3. 8 million),[82] which rose to [pic]723. 77 crore (US$137. 5 million) and [pic]90. 43 crore (US$17. 2 million) respectively for the financial year ended March 2009. [76] Operations Trains operate at a frequency of 3 to 4. 5 minutes between 6:00 and 23:00. Trains operating within the network typically travel at speeds below 80  km/h (50  mph), and stop about 20 seconds at each station. Automated station announcements are recorded in Hindi and English. Many stations have services such as ATMs, food outlets, cafes and convenience stores. Eating, drinking, smoking, and chewing of gum are prohibited in the entire system. The Metro also has a sophisticated fire alarm system for advance warning in emergencies, and fire retardant material is used in trains as well as on the premises of stations. [83] Navigation information is available on Google Transit. [84] The first coach of every train is reserved for women. [85][86] [edit] Security Security on the Delhi Metro is handled by the Central Industrial Security Force (CISF), who have been guarding the system ever since they took over from the Delhi Police in 2007. 87] Closed-circuit cameras are used to monitor trains and stations, and feed from these is monitored by both the CISF and Delhi Metro authorities at their respective control rooms. [88] Over 3500 CISF personnel have been deployed to deal with law and order issues in the system, in addition to metal detectors, X-ray baggage inspection systems and dog squads which are used to secure the system. [89] Intercoms are pr ovided in each train car for emergency communication between the passengers and the Train operator. 90] Periodic security drills are carried out at stations and on trains to ensure preparedness of security agencies in emergency situations. [91] [edit] Ticketing For the convenience of customers, Delhi Metro commuters have three choices for ticket purchase. The RFID tokens are valid only for a single journey on the day of purchase and the value depends on the distance travelled, with fares for a single journey ranging from [pic]8 (US$0. 15) to [pic]30 (US$0. 57). Fares are calculated based on the origin and destination stations using a fare chart. 92] A common ticketing facility for commuters travelling on Delhi Transport Corporation (DTC) buses and the Metro will be introduced in 2011. [93] Travel cards are available for longer durations and are most convenient for frequent commuters. They are valid for one year from the date of purchase or the date of last recharge, and are availabl e in denominations of [pic]100 (US$1. 9) to [pic]800 (US$15. 2). A 10% discount is given on all travel made on it. [94] A deposit of [pic]50 (US$0. 95) needs to be made to buy a new card. [92] Tourist cards can be used for unlimited travel on the Delhi Metro network over short periods of time. There are two kinds of tourist cards valid for one and three days respectively. The cost of a one-day card is [pic]100 (US$1. 9) and that of a three-day card is [pic]250 (US$4. 8), besides a refundable deposit of [pic]50 (US$0. 95) that must be paid at the time of purchasing the card. [92] As the network has expanded, high ridership in new trains have led to increasing instances of overcrowding and delays on the Delhi Metro. [95][96] To alleviate the problem, orders for new 6 coach trains have been placed and an increase in the frequency of trains has been proposed. 95] Infrequent, overcrowded and erratic feeder bus services connecting stations to nearby localities have also been reported as an area of concern. [97][98] In 2010, severe overcrowding on the Yellow Line, which connects the north and south campuses of Delhi University, was reported to be a reason for students missing or reporting late for classes. [99] [edit] Ridership Delhi Metro recorded the highest ever ridership figu re of 2,066,925 on 20 August 2011, which surpassed the earlier record set on 01 August 2011, when 1,830,944 people traveled by the Metro. 100] Currently, DMRC has a pool of 200 train sets with 69 of these being six coach formations. At present; the Delhi Metro is operational on six lines where more than 2500 train trips are made each day traversing over 69000 KMs in a day. With Phase-III of the network expected to cover about 108 kilometers, the Delhi Metro network will become 295 kilometers by 2016 making it one of the fastest expanding Metro networks in the world carrying about 4 million (40 lakh) passengers. [101] [edit] Accidents On October 19, 2008, a girder launcher and a part of the overhead Blue Line extension under construction in Laxmi Nagar, East Delhi collapsed and fell on passing vehicles underneath. Workers were lifting a 400-tonne concrete span of the bridge with the help of a crane when the launcher collapsed along with a 34 metres (112  ft) long span of the bridge on top of a Blueline bus killing the driver and a labourer. [102] On July 12, 2009, a portion of a bridge under construction collapsed when its launching girder lost balance as it was being erected at Zamrudpur, near East of Kailash, on the Central Secretariat – Badarpur corridor. Six people were killed and 15 others injured. [103] The day after, on July 13, 2009, a crane that was removing the debris collapsed, and with a bowling pin effect collapsed two other nearby cranes, injuring six. [104] On July 22, 2009 a steel beam fell on a worker at the under-construction Ashok Park Metro station, killing him. [105] Over a hundred people, including 93 workers, have died since work on the metro began in 1998. [106] [edit] Rolling stock The Metro uses rolling stock of two different gauges. Phase I lines use 1,676  mm (5. 499  ft) broad gauge rolling stock, while three Phase II lines use 1,435  mm standard gauge rolling stock. [108] Trains are maintained at seven depots at Khyber Pass and Sultanpur for the Yellow Line, Mundka for the Green Line, Najafgarh and Yamuna Bank for the Blue Line, Shastri Park for the Red Line and Sarita Vihar for the Violet Line. [29][109][110][111][112] [edit] Broad gauge The broad gauge rolling stock is manufactured by two major suppliers. For the Phase I, the rolling stock was supplied by a consortium of companies comprising Hyundai Rotem, Mitsubishi Corporation, and MELCO. The coaches were initially built in South Korea by ROTEM,[113] then in Bangalore by BEML through a technology transfer arrangement. [114] These trains consist of four 3. 2-metre (10  ft) wide stainless steel lightweight coaches with vestibules permitting movement throughout their length and can carry up to 1500 passengers,[115] with 50 seated and 330 standing passengers per coach. 116] The coaches are fully air conditioned, equipped with automatic doors, microprocessor-controlled brakes and secondary air suspension,[117] and are capable of maintaining an average speed of 32  km/h (20  mph) over a distance of 1. 1  km (0. 68  mi). [116] The system is extensible up to eight coaches, and platforms have been designed accordingly. [115] The rolling stock for Phase II is being supplied by Bombardier Transportation, which has received an order f or 614 cars worth approximately US$ 1100 million. 118] While initial trains were made in Germany and Sweden, the remainder will be built at Bombardier's factory in Savli, near Vadodara. [119] These trains are a mix of four-car and six-car consists, capable of accommodating 1178 and 1792 commuters per train respectively. The coaches possess several improved features like Closed Circuit Television (CCTV) cameras with eight-hour backup for added security, charging points in all coaches for cell phones and laptops, improved air conditioning to provide a temperature of 25 degrees Celsius even in packed conditions and heaters for winter. 120] [edit] Standard gauge The standard gauge rolling stock is manufactured by BEML at its factory in Bangalore. The trains are four-car consists with a capacity of 1506 commuters per train,[121] accommodating 50 seated and 292 standing passengers in each coach. [116] These trains will have CCTV cameras in and outside the coaches, power supply connections inside coaches to charge mobiles and laptops, better humidity control, microprocessor-controlled disc brakes,[122] and will be capable of maintaining an average speed of 34  km/h (21  mph) over a distance of 1.   km (0. 68  mi). [116] [edit] Airport Express Eight 6-car trains supplied by CAF Beasain of Spain were imported. [123] CAF holds 5% equity in the DAME project, Reliance Infrastructure holds the remaining 95%. [57] The trains on this line are entirely different from the existing ones and have in-built noise reduction features for a noise-free ride with padded fabric seats. The coaches are equipped with LCD screens for entertainment of the passengers and also provide flight information for convenience of air travellers. The trains are fitted with an event recorder which can withstand high levels of temperature and impact and the wheels have flange lubrication system for less noise and better riding comfort. [124] [edit] Maglev On 7 December 2011, the government informed the Rajya Sabha that it was planning to introduce magnetic levitation wheel-less trains on the Delhi Metro. Minister of State for Urban Development Saugata Roy said: â€Å"The Delhi Metro proposes to introduce the wheel-less trains. The introduction of Maglev technology of Metro connectivity by DMRC is only at a conceptual stage for the present. â€Å"[125] The Maglev technology uses magnetic levitation to suspend, guide and propel mass rapid systems. [edit] Signalling and telecommunication The Delhi Metro uses cab signalling along with a centralised automatic train control system consisting of automatic train operation, Automatic Train Protection and automatic train signalling modules. 126] A 380  MHz digital trunked TETRA radio communication system from Motorola is used on all 6 lines to carry both voice and data information. [127] For Line 3,4 Siemens Transportation Systems has supplied the electronic interlocking Sicas, the operation control system Vicos OC 500 and the automation control system LZB 700 M. [128] An integrated system comprising optical fibre cable, on-train radio, CCTV, and a centralised clock and public address system is used for telecommunication during train operations as well as emergen cies. 129] For Line-1 and Line-2 ALSTOM has supplied signalling system and for line 5,6 Bombardier has supplied signalling system. [edit] Environment and aesthetics The Delhi Metro has won awards for environmentally friendly practices from organisations including the United Nations,[130] RINA,[131] and the International Organization for Standardization,[131] becoming the second metro in the world, after the New York City Subway, to be ISO 14001 certified for environmentally friendly construction. [132] Most of the Metro tations on the Blue Line conduct rainwater harvesting as an environmental protection measure. [133] It is also the first railway project in the world to earn carbon credits after being registered with the United Nations under the Clean Development Mechanism,[134] and has so far earned 400,000 carbon credits by saving energy through the use of regenerative braking systems on its trains. [135] The Metro has been promoted as an integral part of community infrastructure, and community artwork depicting the local way of life has been put on display at stations. 136] Students of local art colleges have also designed decorative murals at Metro stations,[137] while pillars of the viaduct on some elevated sections have been decorated with mosaic murals created by local schoolchildren. [138] The Metro station at INA Colony has a gallery showcasing artwork and handicrafts from across India,[139] while all stations on the Central Secretariat – Qutub Minar section of the Yellow Line have panels installed on the monumental architectural heritage of Delhi. [

Health & Safety

The Health and Safety at Work Act 1974 is the primary piece of legislation covering occupational health and safety. Under this Act, the employer, the workers and the individuals being supported have responsibilities to ensure safety is maintained in the workplace. Your employer should display a copy of this Act on their main premises. The main purpose of the legislation is:†¢To secure the health, safety and welfare of people at work †¢To protect others from risks arising from the activities of people at work †¢To control the use and storage of dangerous substances †¢To control the emission into the atmosphere of noxious or offensive substancesOther key pieces of legislation that sit alongside and support the Health and Safety at Work Act are:†¢The Management of Health and Safety at Work Regulations 1992 emphasize what employers are required to achieve under the Health and Safety at Work Act. †¢The Control of Substances Hazardous to Health Regulations (kn own as COSHH) require employers to control substances that can harm workers' health. †¢The Manual Handling Regulations 1992 sets out requirements for manual handling and moving and handling of people.†¢The Reporting of Injuries, Diseases and Dangerous Occurrences Regulations 1985 (known as RIDDOR) sets out what needs to be reported.My employer has policies and procedures covering a wide range of health and safety subjects to incorporate the legal requirements. Here are some of the policies and procedures:†¢Personal safety and lone working †¢Fire safety †¢Food safety and hygiene †¢What to do in the event of an emergency †¢Risk assessments †¢Smoking at work †¢Use of chemicals and waste disposal †¢Moving and handling of people and objects †¢Personal hygiene †¢Infection control †¢Security measures and visitorsIn health and safety my responsibilities are:†¢Take reasonable care of your health and safety †¢Take reas onable care not to put other people, including other employees and members of the public at risk by what you do or don’t do at work †¢Co-operate with your employer making sure you get proper training and you understand and follow your organisation’s health and safety policies †¢Not to interfere with or misuse anything that’s been provided for your health, safety or welfare †¢Tell your employer if something happens that might affect your ability to work, for example becoming pregnant or sustaining an injury†¢Not to undertake any health and safety tasks that you haven’t been trained forIn health and safety my employer’s responsibilities are:†¢Provide a safe workplace †¢Give information on health and safety †¢Provide free health and safety training †¢Make sure you can enter and leave the workplace safely †¢In health and safety the individuals you support’s responsibilities are: †¢Follow health a nd safety advice given to them †¢Co-operate with you to use appropriate equipment safely †¢Take reasonable care of their own health and safety †¢Without the correct level of training you are not allowed to carry out certain tasks relating to health and safety.Here are a few examples:†¢Moving and handling †¢Administering medication †¢Emergency first aid †¢Giving injections †¢Peg feeding †¢Colostomy †¢Fighting fireIf you are unsure about what you can and cannot do, you must discuss this with your Proprietor or manager. Health & Safety The Health and Safety at Work Act 1974 is the primary piece of legislation covering occupational health and safety. Under this Act, the employer, the workers and the individuals being supported have responsibilities to ensure safety is maintained in the workplace. Your employer should display a copy of this Act on their main premises. The main purpose of the legislation is:†¢To secure the health, safety and welfare of people at work †¢To protect others from risks arising from the activities of people at work †¢To control the use and storage of dangerous substances †¢To control the emission into the atmosphere of noxious or offensive substancesOther key pieces of legislation that sit alongside and support the Health and Safety at Work Act are:†¢The Management of Health and Safety at Work Regulations 1992 emphasize what employers are required to achieve under the Health and Safety at Work Act. †¢The Control of Substances Hazardous to Health Regulations (kn own as COSHH) require employers to control substances that can harm workers' health. †¢The Manual Handling Regulations 1992 sets out requirements for manual handling and moving and handling of people.†¢The Reporting of Injuries, Diseases and Dangerous Occurrences Regulations 1985 (known as RIDDOR) sets out what needs to be reported.My employer has policies and procedures covering a wide range of health and safety subjects to incorporate the legal requirements. Here are some of the policies and procedures:†¢Personal safety and lone working †¢Fire safety †¢Food safety and hygiene †¢What to do in the event of an emergency †¢Risk assessments †¢Smoking at work †¢Use of chemicals and waste disposal †¢Moving and handling of people and objects †¢Personal hygiene †¢Infection control †¢Security measures and visitorsIn health and safety my responsibilities are:†¢Take reasonable care of your health and safety †¢Take reas onable care not to put other people, including other employees and members of the public at risk by what you do or don’t do at work †¢Co-operate with your employer making sure you get proper training and you understand and follow your organisation’s health and safety policies †¢Not to interfere with or misuse anything that’s been provided for your health, safety or welfare †¢Tell your employer if something happens that might affect your ability to work, for example becoming pregnant or sustaining an injury†¢Not to undertake any health and safety tasks that you haven’t been trained forIn health and safety my employer’s responsibilities are:†¢Provide a safe workplace †¢Give information on health and safety †¢Provide free health and safety training †¢Make sure you can enter and leave the workplace safely †¢In health and safety the individuals you support’s responsibilities are: †¢Follow health a nd safety advice given to them †¢Co-operate with you to use appropriate equipment safely †¢Take reasonable care of their own health and safety †¢Without the correct level of training you are not allowed to carry out certain tasks relating to health and safety. Here are a few examples: †¢Moving and handling †¢Administering medication †¢Emergency first aid †¢Giving injections †¢Peg feeding †¢Colostomy †¢Fighting fireIf you are unsure about what you can and cannot do, you must discuss this with your Proprietor or manager.

Architecture: Ancient Rome and Frank Lloyd Wright

In Our Daily Lives By Frank Barr l. Introduction A. Architecture is one of the most common studies people will take in college. B. Thesis: Architecture is an active part of our daily life. II. History A. Ancient Greece B. Ancient Japan C. Ancient India Ill. Famous Architects A. Frank Lloyd Wright B. List of architects IV. Unique Architectural Designs A. Habitat 67 B. Atomic V. Conclusion Frank Barr May 6. 2013 Grade 6 Architecture Research Paper Architecture, one of the most common studies taken(and personally what I'm aging on).I believe that architecture, plays a main role in everyone's life. â€Å"Architecture- The art or practice of designing and constructing buildings. â€Å". So basically, without architecture, wouldn't any schools (yeah any students reading this probably do NOT want architecture to exist. ), we wouldn't have any libraries, or any buildings in general. You can live four days without water, three days without food, but only three hours without shelter. So, you cannot LIVE without architecture, it is the act of creating buildings, buildings are shelter, without shelter you would die in three hours.So you can thank all the people in the field of architecture, that you are reading this now. Ancient Greek architecture is best known for its temples, if you were to visit you would find them all over the place. The ruins of many Greek temples are surprisingly still intact. The second most well known are the open air theaters, they have located them to date back to about 350 BC. Ancient Rome had much similar architecture, then again many Roman cultural things grew out of Greece. Like Greek Gods, myths, and again, their architecture. But much after Rome, was Europe, Europe wasn't a lot alike Greece, but they shared some similarities.For instance, the open air theaters I mentioned that were located in Greece(as well as most of the Hellenic region), Europe, during the Shakespearean age, had many of them built. Although they were greatly refined and quickly grew into closed theaters, they were still there. Where Greek architecture is focused on using stone and clay building material, the Japanese used mostly wood whilst building. At first the Japanese were very primitive in their building, making mostly pit houses. But after the introduction of Buddhism, the Japanese started to create temples, but they had no material to build such things, so darted using wood.These temples started as one floor of the tall elaborate Japanese temples we know as of today. But as their skills increased, so did the size of the temples, they eventually grew to be about eight floors tall. Japanese architecture has been described as, â€Å"Impossible†. That is, due to its wooden frame being fairly weak, though it can hold up to five families, even at its tallest height. When Greece was using clay, and Japan was using wood, India was sitting there using sticks and stones(which mind you, did in fact, break their bones). India was one of he most primitive building societies.But, they eventually grew to become the greatest architects of the modern world, ex. The Tag Mall. Indian architecture is old, yet has incorporated many modern values. The style they used to build the Tag Mall soon spread worldwide and became very popular at the time. The earliest buildings from India found dated back to about 2500 B. C. After several centuries of their stone type building,Linda finally discovered bronze. This discovery rocked the country, the style of building changed completely. Not only did it change that, it also changed their military strength.By far one of the most famous and well recognized architects is, Frank Lloyd Wright. Many collectors would crave to live in a house designed by Frank Lloyd Wright (Architecture,l). He has designed several structures in Toledo alone. With his better known, â€Å"Falling Water†, he used â€Å"Organic Architecture†, ex. He built it right on top of a waterfall. Several architects suc h as Frank Lloyd Wright used Organic Architecture. Through all of his years of architecture, it is said that he always hated museums, except for the Solomon R. Cunningham Museum (Thiele, 147). Personally I admire Frank LloydWright, Eve always looked up to him as one of the greatest architects ever. But alas there are more who would pass him. When you think of â€Å"from the inside out†, what comes to mind, probably not the Philharmonic Theatre. But Sharron does, that's probably because he planned the Philharmonic from the inside out, it is a world renowned structure. Keno Tangent, is a world renowned Japanese architect (Architecture, 1). Out of all famous architects, one of the most important is Doll Loss. He ranks as one of the most important pioneers of the modern movement in architecture (Architecture, 1).Fumier Make is responsible for of the great Japanese urban designs we see today. He is recognized for his urban designs, which you can find in most places in Japan (Archi tecture, 1). Habitat 67 is a housing complex located in Montreal, Canada. It was designed by famous architect, Mosher Safe. When Mosher put in the idea for Habitat 67 he was ridiculed for thinking up such absurd designs. Eventually he was able to come up with a model, after that the board of architecture decided he could do it. Mosher struggle to find a team willing to build such an absurd structure but eventually he succeeded.The team built Habitat 67 at an impossible rate, it was finished within five years after Mosher submitted the project. Habitat 67 is often referred to as â€Å"Impossible†, or â€Å"Logos all over again†. I think It was amazing how hard Mosher worked to make this impossible project become a reality. Atomic, also referred to as â€Å"The Atom building†, is a completely metal structure located in Brussels, atomic resembles the shape of an atom. Atomic is only big enough to hold about 100 people at once. When you walk into one of the branches of the atom like shape of Atomic, all you will see is darkness.Take a few steps and the motion insensitive neon lights will turn on. You will walk and be lost in a world of optical illusions and â€Å"magic† lights. At the ball shape part of each branch, you will find a room, you can rent these rooms for a single night . Although I have never been to Atomic I dream that in the near future I would be able to have the chance to go. To wrap this up all I have to say is that I dream of someday becoming an architect. Architecture is a main part of our daily lives, without it we'd be dead. I don't think anyone I know really appreciates the people who took years out of their lives to give us thingsAtomic and Habitat 67. People don't spend their time to realize how much hard work it would have taken to build such elaborate things like ancient Japanese temples and Hellenic open air theaters. I dream of a world where people actually say â€Å"Thank you† to the people that desig ned their house, their school, all their buildings. You Just don't see that happening these days. Thank you for your time, that is all. Bibliography â€Å"Architecture. † Wisped. 4/16/13.. â€Å"Famous Architects. † Architecture. 4/15/13.. Thiele, Sabine. Icons of Architecture. New York: Prelates, 1999.

Principles of Marketing

Recent History Brief Introduction about the organization General Electric Is an American conglomerate operating through the fields of energy, technology, Infrastructure, capital finance, and Industrial business. 1 Thomas Edison is a widely praised genius, both as an innovator and businessman, and it was his vision that laid the foundation for General Electric. 2 In 1876, he opened his first real workshop in Menlo Park, New Jersey where he would eventually create the electric light bulb. In 1890, Edison started the Edison General Electric Company to old his many businesses under one roof and after merging with the Houston- Thomas Company, his prime competitor, General Electric was born. 2 In the fields of technology and energy, General Electric will be releasing a product targeting solar energy and electric vehicles called The Catch. The Catch Is a solar powered car cover that absorbs the sun's rays to charge electric cars without the need for an outside electrical source. It protects cars from weather damage and keeps them cool from the sun's heat as well.The Catch Is a cover Like the ones available to cover any standard icicle, but will be covered with multiple small solar panels. The Catch will have a chord attached that plugs directly into cars instead of having them plugged into an electrical outlet. 1 . â€Å"About Us,† General Electric, accessed October 3, 2013, http://www. GE. Com/about- us/curing 2. † Thomas Edison At G. E. ,† General Electric, accessed October 3, 2012, http://www. GE. Com/about-us/history/Thomas-Edison Discuss what Is unique about the company and Its offerings General Electric Is known widely for their diversified and Inventive products.Its products Include gas and steam generators, solar energy devices, water treatment revise, lighting, healthcare services, home and business solutions, loans and leases. 3 G. E. Is a world renown company with the numbers to prove it. In 2012, General Electric was placed at number 8 o n Fortune ass's top earners list in 2012 with $146. 9 billion in revenue. 4 With top competitors such as Valier Energy and Caterpillar Inc. Trailing behind, General Electric continuously maintains a respectable reputation as an innovative company. As well as being a top ranked annual earner, G. E. Was named in Bloomberg Businessman's list of world's most innovative companies and Baron's list of most respected companies. Because General Electric expands their horizons diving into a varied number of profitable industries and dominating the competition with their pioneering qualities and reputable business methods, It Is hard for alternative companies to keep up. With the Earth's diminishing sources of gas and fuel, G. E. Came up with a product that would accommodate the ever- changing needs of modern day society.Part 2 Marketing Plan Market-product Focus What are the objectives of your new product? The overall objective for our consumer product, The Catch, is very clear and straight t o the point; as a company, we are trying to help all owners of electrical cars utilize a more convenient, cost effective, and environmentally friendly way of charging their vehicles. The Catch will allow the consumer to charge their car in practically any rear inside or outside that natural light can be obtained. With a single lifetime payment, The Catch will save consumers money without the need for continuous electric bills arising from existing charging methods.Lastly, by using the sun as a natural source of energy, we are thinking green and making a major thrust in conserving the environment. This new generation product will make life much easier for electric vehicle owners because of its substantial benefits. The Catch will be such an efficient product that it might Just convince other car companies to focus more on electric cars. It will also encourage potential car buyers to consider purchasing electric cars, which will encourage the use of our product. What is the specific c ustomer niche that your product addresses?The niche our product will be initially addressing is a car owners who desire a more cost effective and greener alternative to standard electric car charging methods engine with a 4-kHz battery that gives it only 9 to 15 miles of electric arrange. This is an example of a need related to our customers that is not being satisfied within our market segment. Last year, roughly 17,000 plug-in cars were sold in the United States more than were sold in any previous yearly 1 . Sales this year will most likely double or triple that number based on society's desire for technological advancement in all fields.President Obama set a goal for 1 million electric cars to be on the road by 201 512, which probably won't happen; however, the President's leadership will definitely encourage people to transition from gas-powered cars to electric-powered ones because of the government's efforts in educating the country on the benefits of utilizing electric cars. This proves that our consumer product is entering a market hat is expanding rapidly, which increases our product's chance of success. 10. Blocker, John. â€Å"Five Real-World Facts About Electric Cars,† accessed October 24, 2013, www. Log. RMI. Org/blob_Five_Real_World_Facts_Photoelectric_Cars 1 1 . Blocker, John. â€Å"Five Real-World Facts About Electric Cars,† accessed October 24, 2013, www. blob. RMI. Org/blob_Five_Real_World_Facts_Photoelectric_Cars 12. Blocker, John. â€Å"Five Real-World Facts About Electric Cars,† accessed October 24, 2013, www. blob. RMI. Org/blob_Five_Real_World_Facts_Photoelectric_Cars What sets your product apart from the competition? The Catches main competitor is the V-Tent. The V-Tent is a non-portable solar powered parking device that charges electric cars.Our product design for The Catch is based around portability. The option to fold up The Catch and move it from point A to point B is going to the main point of difference from the V-Tent. Another drawback of the V-Tent is it can only operate under certain dimensions, limiting it to only small sedans. The Catch will be produced in a variety of sizes to fit the needs of all consumers driving electric cars. Envision LLC, our other competitor, has developed he Solar Tree as a way of saving unused space in parking lots.These structures are very expensive and not for personal use at all; in fact, they don't even allow for an electric vehicle to charge while parked near theme 5. The Solar Tree is going to be used in large parking lots limiting them to Just business-to-business market segment. The individual consumer may not benefit from Envisions product. Our strategy will cover all markets including green, cause, business-to-business and individual household marketing. 13. N-Tent Solar Parking System,† accessed October 24, 2013, www. Designator. Mol design/v-tent/ 14. Solar Tree Array,† accessed on October 24, 2013, www. Envisioned. Com/solar- tree- array/ 15. Kerri, Hartley, Rudderless, â€Å"Market Segmentation, Targeting, and Positioning,† settable=sectional 16. Kerri, Hartley, Rudderless, â€Å"Market Segmentation, Targeting, and Positioning,† accessed on October 24, 2013, www. Connect. McGraw-hill. Com/connect/homeboy. Do? How are you communicating your points of difference to your customers? Points of difference is expressed as a synonym of product differentiation, meaning the product features that set the product apart from its competition.The Catch is a product with very limited competition. With the competitive advantage of not having many opponents in its market segment, it will not be hard to express the product features and benefits of The Catch that consumers cannot find anywhere else in the retail market. With the use of informational and transformational TV commercials, print advertisements, as well as the use of our social media networking, getting the word out about The Catches product differentia tion will be simple and effective. Because The Catch is emerging in a new market, there is no such thing as bad timing with its release.With a strong desire from consumers and economic access to buyers, consumers will Jump at the opportunity to save money, live environmentally consciously and advance in the world of technology. Because of these things, new- product failure is no where in The Catches future. Part 3 Marketing Plan Marketing Program 8. What are the product line, unique product quality, and packaging of your product? With the creation of our solar powered car cover, titled The Catch, our company is going to base our product line on how successful The Catch is after its 17.Kerri, Hartley, Rudderless, â€Å"Market Segmentation, Targeting, and Positioning,† initial launch. What we at General Electric have in mind for a product line extension is a smaller version of The Catch made to charge laptops, cell phones, and other handheld devices using the same solar powered method. These new products are projected to succeed in the marketplace because they satisfy the same needs, target the same customer base, and are going to be distributed through the same outlet as The Catch. 18 All of our products will hold high standards in terms of quality.Part of what makes The Catch â€Å"cool† and appealing to customers is how it catches the eye with a high tech, sleek design. A higher price is worth it for a higher quality product like ours. For packaging, our product will be presented to the customer inside a box labeled with our company logo, picture of The Catch, as well as product features and basic instructions with pictures. Inside the box The Catch will be concealed in a plastic bag along with support information and a detailed instruction manual.The Catch will create high customer value by providing functional, perceptual, and communication benefits, as well as addressing environmental concerns. 19 What is As discussed briefly in this marketin g plan, our new product The Catch fraternities itself very well when it comes to green marketing for a large demographic of electric car owners because there is no existing product like it. This makes evaluating the price point and price position relative to substitutes of our product fairly difficult.Although an abundance of in depth research must be done in 18. Kerri, Hartley, Rudderless, â€Å"Developing New Products and Services,† accessed on Novo. 19, 2013, www. Connect. McGraw-hill. Com/connect/homeboy. Do? settable ?section Tabs 19. Kerri, Hartley, Rudderless, â€Å"Managing Successful Products, Services, and Brands,† accessed on Novo. 19, 2013, www. Connect. McGraw-hill. Com/connect/homeboy. Do? settable=sectional order to reveal a more accurate estimation of the final price we can still create an educated estimation.The bulk of The Catch will consist of a large protective car cover as well as multiple folding solar panels. The mean value of most conventional c ar covers ranges from $25 to $35. We will be purchasing our solar panels from the industrial supply company MIRRORS. Their product the Powerful OFF-1800 foldable solar charger is an amazing candidate for our development of The Catch. 0 At $500 each they will cost around $2,000 dollars to produce on The Catch unit. This is before any wholesale negotiations have taken place. We here at G. E. Re looking to flood the emerging market by introducing a new product, in turn creating brand loyalty. This is why we are going to take a cost-oriented pricing approach when developing our product before developing a profit-oriented pricing method. 21 Using these methods we hope to establish a retail value of $2,000 – $2,500 which will satisfy both the needs of our company and customers. What promotional strategies are used for your rotund? The promotional strategies that we will implement for The Catch will include advertising, personal selling, and direct marketing. Principles of Marketing Recent History Brief Introduction about the organization General Electric Is an American conglomerate operating through the fields of energy, technology, Infrastructure, capital finance, and Industrial business. 1 Thomas Edison is a widely praised genius, both as an innovator and businessman, and it was his vision that laid the foundation for General Electric. 2 In 1876, he opened his first real workshop in Menlo Park, New Jersey where he would eventually create the electric light bulb. In 1890, Edison started the Edison General Electric Company to old his many businesses under one roof and after merging with the Houston- Thomas Company, his prime competitor, General Electric was born. 2 In the fields of technology and energy, General Electric will be releasing a product targeting solar energy and electric vehicles called The Catch. The Catch Is a solar powered car cover that absorbs the sun's rays to charge electric cars without the need for an outside electrical source. It protects cars from weather damage and keeps them cool from the sun's heat as well.The Catch Is a cover Like the ones available to cover any standard icicle, but will be covered with multiple small solar panels. The Catch will have a chord attached that plugs directly into cars instead of having them plugged into an electrical outlet. 1 . â€Å"About Us,† General Electric, accessed October 3, 2013, http://www. GE. Com/about- us/curing 2. † Thomas Edison At G. E. ,† General Electric, accessed October 3, 2012, http://www. GE. Com/about-us/history/Thomas-Edison Discuss what Is unique about the company and Its offerings General Electric Is known widely for their diversified and Inventive products.Its products Include gas and steam generators, solar energy devices, water treatment revise, lighting, healthcare services, home and business solutions, loans and leases. 3 G. E. Is a world renown company with the numbers to prove it. In 2012, General Electric was placed at number 8 o n Fortune ass's top earners list in 2012 with $146. 9 billion in revenue. 4 With top competitors such as Valier Energy and Caterpillar Inc. Trailing behind, General Electric continuously maintains a respectable reputation as an innovative company. As well as being a top ranked annual earner, G. E. Was named in Bloomberg Businessman's list of world's most innovative companies and Baron's list of most respected companies. Because General Electric expands their horizons diving into a varied number of profitable industries and dominating the competition with their pioneering qualities and reputable business methods, It Is hard for alternative companies to keep up. With the Earth's diminishing sources of gas and fuel, G. E. Came up with a product that would accommodate the ever- changing needs of modern day society.Part 2 Marketing Plan Market-product Focus What are the objectives of your new product? The overall objective for our consumer product, The Catch, is very clear and straight t o the point; as a company, we are trying to help all owners of electrical cars utilize a more convenient, cost effective, and environmentally friendly way of charging their vehicles. The Catch will allow the consumer to charge their car in practically any rear inside or outside that natural light can be obtained. With a single lifetime payment, The Catch will save consumers money without the need for continuous electric bills arising from existing charging methods.Lastly, by using the sun as a natural source of energy, we are thinking green and making a major thrust in conserving the environment. This new generation product will make life much easier for electric vehicle owners because of its substantial benefits. The Catch will be such an efficient product that it might Just convince other car companies to focus more on electric cars. It will also encourage potential car buyers to consider purchasing electric cars, which will encourage the use of our product. What is the specific c ustomer niche that your product addresses?The niche our product will be initially addressing is a car owners who desire a more cost effective and greener alternative to standard electric car charging methods engine with a 4-kHz battery that gives it only 9 to 15 miles of electric arrange. This is an example of a need related to our customers that is not being satisfied within our market segment. Last year, roughly 17,000 plug-in cars were sold in the United States more than were sold in any previous yearly 1 . Sales this year will most likely double or triple that number based on society's desire for technological advancement in all fields.President Obama set a goal for 1 million electric cars to be on the road by 201 512, which probably won't happen; however, the President's leadership will definitely encourage people to transition from gas-powered cars to electric-powered ones because of the government's efforts in educating the country on the benefits of utilizing electric cars. This proves that our consumer product is entering a market hat is expanding rapidly, which increases our product's chance of success. 10. Blocker, John. â€Å"Five Real-World Facts About Electric Cars,† accessed October 24, 2013, www. Log. RMI. Org/blob_Five_Real_World_Facts_Photoelectric_Cars 1 1 . Blocker, John. â€Å"Five Real-World Facts About Electric Cars,† accessed October 24, 2013, www. blob. RMI. Org/blob_Five_Real_World_Facts_Photoelectric_Cars 12. Blocker, John. â€Å"Five Real-World Facts About Electric Cars,† accessed October 24, 2013, www. blob. RMI. Org/blob_Five_Real_World_Facts_Photoelectric_Cars What sets your product apart from the competition? The Catches main competitor is the V-Tent. The V-Tent is a non-portable solar powered parking device that charges electric cars.Our product design for The Catch is based around portability. The option to fold up The Catch and move it from point A to point B is going to the main point of difference from the V-Tent. Another drawback of the V-Tent is it can only operate under certain dimensions, limiting it to only small sedans. The Catch will be produced in a variety of sizes to fit the needs of all consumers driving electric cars. Envision LLC, our other competitor, has developed he Solar Tree as a way of saving unused space in parking lots.These structures are very expensive and not for personal use at all; in fact, they don't even allow for an electric vehicle to charge while parked near theme 5. The Solar Tree is going to be used in large parking lots limiting them to Just business-to-business market segment. The individual consumer may not benefit from Envisions product. Our strategy will cover all markets including green, cause, business-to-business and individual household marketing. 13. N-Tent Solar Parking System,† accessed October 24, 2013, www. Designator. Mol design/v-tent/ 14. Solar Tree Array,† accessed on October 24, 2013, www. Envisioned. Com/solar- tree- array/ 15. Kerri, Hartley, Rudderless, â€Å"Market Segmentation, Targeting, and Positioning,† settable=sectional 16. Kerri, Hartley, Rudderless, â€Å"Market Segmentation, Targeting, and Positioning,† accessed on October 24, 2013, www. Connect. McGraw-hill. Com/connect/homeboy. Do? How are you communicating your points of difference to your customers? Points of difference is expressed as a synonym of product differentiation, meaning the product features that set the product apart from its competition.The Catch is a product with very limited competition. With the competitive advantage of not having many opponents in its market segment, it will not be hard to express the product features and benefits of The Catch that consumers cannot find anywhere else in the retail market. With the use of informational and transformational TV commercials, print advertisements, as well as the use of our social media networking, getting the word out about The Catches product differentia tion will be simple and effective. Because The Catch is emerging in a new market, there is no such thing as bad timing with its release.With a strong desire from consumers and economic access to buyers, consumers will Jump at the opportunity to save money, live environmentally consciously and advance in the world of technology. Because of these things, new- product failure is no where in The Catches future. Part 3 Marketing Plan Marketing Program 8. What are the product line, unique product quality, and packaging of your product? With the creation of our solar powered car cover, titled The Catch, our company is going to base our product line on how successful The Catch is after its 17.Kerri, Hartley, Rudderless, â€Å"Market Segmentation, Targeting, and Positioning,† initial launch. What we at General Electric have in mind for a product line extension is a smaller version of The Catch made to charge laptops, cell phones, and other handheld devices using the same solar powered method. These new products are projected to succeed in the marketplace because they satisfy the same needs, target the same customer base, and are going to be distributed through the same outlet as The Catch. 18 All of our products will hold high standards in terms of quality.Part of what makes The Catch â€Å"cool† and appealing to customers is how it catches the eye with a high tech, sleek design. A higher price is worth it for a higher quality product like ours. For packaging, our product will be presented to the customer inside a box labeled with our company logo, picture of The Catch, as well as product features and basic instructions with pictures. Inside the box The Catch will be concealed in a plastic bag along with support information and a detailed instruction manual.The Catch will create high customer value by providing functional, perceptual, and communication benefits, as well as addressing environmental concerns. 19 What is As discussed briefly in this marketin g plan, our new product The Catch fraternities itself very well when it comes to green marketing for a large demographic of electric car owners because there is no existing product like it. This makes evaluating the price point and price position relative to substitutes of our product fairly difficult.Although an abundance of in depth research must be done in 18. Kerri, Hartley, Rudderless, â€Å"Developing New Products and Services,† accessed on Novo. 19, 2013, www. Connect. McGraw-hill. Com/connect/homeboy. Do? settable ?section Tabs 19. Kerri, Hartley, Rudderless, â€Å"Managing Successful Products, Services, and Brands,† accessed on Novo. 19, 2013, www. Connect. McGraw-hill. Com/connect/homeboy. Do? settable=sectional order to reveal a more accurate estimation of the final price we can still create an educated estimation.The bulk of The Catch will consist of a large protective car cover as well as multiple folding solar panels. The mean value of most conventional c ar covers ranges from $25 to $35. We will be purchasing our solar panels from the industrial supply company MIRRORS. Their product the Powerful OFF-1800 foldable solar charger is an amazing candidate for our development of The Catch. 0 At $500 each they will cost around $2,000 dollars to produce on The Catch unit. This is before any wholesale negotiations have taken place. We here at G. E. Re looking to flood the emerging market by introducing a new product, in turn creating brand loyalty. This is why we are going to take a cost-oriented pricing approach when developing our product before developing a profit-oriented pricing method. 21 Using these methods we hope to establish a retail value of $2,000 – $2,500 which will satisfy both the needs of our company and customers. What promotional strategies are used for your rotund? The promotional strategies that we will implement for The Catch will include advertising, personal selling, and direct marketing. Principles of Marketing Recent History Brief Introduction about the organization General Electric Is an American conglomerate operating through the fields of energy, technology, Infrastructure, capital finance, and Industrial business. 1 Thomas Edison is a widely praised genius, both as an innovator and businessman, and it was his vision that laid the foundation for General Electric. 2 In 1876, he opened his first real workshop in Menlo Park, New Jersey where he would eventually create the electric light bulb. In 1890, Edison started the Edison General Electric Company to old his many businesses under one roof and after merging with the Houston- Thomas Company, his prime competitor, General Electric was born. 2 In the fields of technology and energy, General Electric will be releasing a product targeting solar energy and electric vehicles called The Catch. The Catch Is a solar powered car cover that absorbs the sun's rays to charge electric cars without the need for an outside electrical source. It protects cars from weather damage and keeps them cool from the sun's heat as well.The Catch Is a cover Like the ones available to cover any standard icicle, but will be covered with multiple small solar panels. The Catch will have a chord attached that plugs directly into cars instead of having them plugged into an electrical outlet. 1 . â€Å"About Us,† General Electric, accessed October 3, 2013, http://www. GE. Com/about- us/curing 2. † Thomas Edison At G. E. ,† General Electric, accessed October 3, 2012, http://www. GE. Com/about-us/history/Thomas-Edison Discuss what Is unique about the company and Its offerings General Electric Is known widely for their diversified and Inventive products.Its products Include gas and steam generators, solar energy devices, water treatment revise, lighting, healthcare services, home and business solutions, loans and leases. 3 G. E. Is a world renown company with the numbers to prove it. In 2012, General Electric was placed at number 8 o n Fortune ass's top earners list in 2012 with $146. 9 billion in revenue. 4 With top competitors such as Valier Energy and Caterpillar Inc. Trailing behind, General Electric continuously maintains a respectable reputation as an innovative company. As well as being a top ranked annual earner, G. E. Was named in Bloomberg Businessman's list of world's most innovative companies and Baron's list of most respected companies. Because General Electric expands their horizons diving into a varied number of profitable industries and dominating the competition with their pioneering qualities and reputable business methods, It Is hard for alternative companies to keep up. With the Earth's diminishing sources of gas and fuel, G. E. Came up with a product that would accommodate the ever- changing needs of modern day society.Part 2 Marketing Plan Market-product Focus What are the objectives of your new product? The overall objective for our consumer product, The Catch, is very clear and straight t o the point; as a company, we are trying to help all owners of electrical cars utilize a more convenient, cost effective, and environmentally friendly way of charging their vehicles. The Catch will allow the consumer to charge their car in practically any rear inside or outside that natural light can be obtained. With a single lifetime payment, The Catch will save consumers money without the need for continuous electric bills arising from existing charging methods.Lastly, by using the sun as a natural source of energy, we are thinking green and making a major thrust in conserving the environment. This new generation product will make life much easier for electric vehicle owners because of its substantial benefits. The Catch will be such an efficient product that it might Just convince other car companies to focus more on electric cars. It will also encourage potential car buyers to consider purchasing electric cars, which will encourage the use of our product. What is the specific c ustomer niche that your product addresses?The niche our product will be initially addressing is a car owners who desire a more cost effective and greener alternative to standard electric car charging methods engine with a 4-kHz battery that gives it only 9 to 15 miles of electric arrange. This is an example of a need related to our customers that is not being satisfied within our market segment. Last year, roughly 17,000 plug-in cars were sold in the United States more than were sold in any previous yearly 1 . Sales this year will most likely double or triple that number based on society's desire for technological advancement in all fields.President Obama set a goal for 1 million electric cars to be on the road by 201 512, which probably won't happen; however, the President's leadership will definitely encourage people to transition from gas-powered cars to electric-powered ones because of the government's efforts in educating the country on the benefits of utilizing electric cars. This proves that our consumer product is entering a market hat is expanding rapidly, which increases our product's chance of success. 10. Blocker, John. â€Å"Five Real-World Facts About Electric Cars,† accessed October 24, 2013, www. Log. RMI. Org/blob_Five_Real_World_Facts_Photoelectric_Cars 1 1 . Blocker, John. â€Å"Five Real-World Facts About Electric Cars,† accessed October 24, 2013, www. blob. RMI. Org/blob_Five_Real_World_Facts_Photoelectric_Cars 12. Blocker, John. â€Å"Five Real-World Facts About Electric Cars,† accessed October 24, 2013, www. blob. RMI. Org/blob_Five_Real_World_Facts_Photoelectric_Cars What sets your product apart from the competition? The Catches main competitor is the V-Tent. The V-Tent is a non-portable solar powered parking device that charges electric cars.Our product design for The Catch is based around portability. The option to fold up The Catch and move it from point A to point B is going to the main point of difference from the V-Tent. Another drawback of the V-Tent is it can only operate under certain dimensions, limiting it to only small sedans. The Catch will be produced in a variety of sizes to fit the needs of all consumers driving electric cars. Envision LLC, our other competitor, has developed he Solar Tree as a way of saving unused space in parking lots.These structures are very expensive and not for personal use at all; in fact, they don't even allow for an electric vehicle to charge while parked near theme 5. The Solar Tree is going to be used in large parking lots limiting them to Just business-to-business market segment. The individual consumer may not benefit from Envisions product. Our strategy will cover all markets including green, cause, business-to-business and individual household marketing. 13. N-Tent Solar Parking System,† accessed October 24, 2013, www. Designator. Mol design/v-tent/ 14. Solar Tree Array,† accessed on October 24, 2013, www. Envisioned. Com/solar- tree- array/ 15. Kerri, Hartley, Rudderless, â€Å"Market Segmentation, Targeting, and Positioning,† settable=sectional 16. Kerri, Hartley, Rudderless, â€Å"Market Segmentation, Targeting, and Positioning,† accessed on October 24, 2013, www. Connect. McGraw-hill. Com/connect/homeboy. Do? How are you communicating your points of difference to your customers? Points of difference is expressed as a synonym of product differentiation, meaning the product features that set the product apart from its competition.The Catch is a product with very limited competition. With the competitive advantage of not having many opponents in its market segment, it will not be hard to express the product features and benefits of The Catch that consumers cannot find anywhere else in the retail market. With the use of informational and transformational TV commercials, print advertisements, as well as the use of our social media networking, getting the word out about The Catches product differentia tion will be simple and effective. Because The Catch is emerging in a new market, there is no such thing as bad timing with its release.With a strong desire from consumers and economic access to buyers, consumers will Jump at the opportunity to save money, live environmentally consciously and advance in the world of technology. Because of these things, new- product failure is no where in The Catches future. Part 3 Marketing Plan Marketing Program 8. What are the product line, unique product quality, and packaging of your product? With the creation of our solar powered car cover, titled The Catch, our company is going to base our product line on how successful The Catch is after its 17.Kerri, Hartley, Rudderless, â€Å"Market Segmentation, Targeting, and Positioning,† initial launch. What we at General Electric have in mind for a product line extension is a smaller version of The Catch made to charge laptops, cell phones, and other handheld devices using the same solar powered method. These new products are projected to succeed in the marketplace because they satisfy the same needs, target the same customer base, and are going to be distributed through the same outlet as The Catch. 18 All of our products will hold high standards in terms of quality.Part of what makes The Catch â€Å"cool† and appealing to customers is how it catches the eye with a high tech, sleek design. A higher price is worth it for a higher quality product like ours. For packaging, our product will be presented to the customer inside a box labeled with our company logo, picture of The Catch, as well as product features and basic instructions with pictures. Inside the box The Catch will be concealed in a plastic bag along with support information and a detailed instruction manual.The Catch will create high customer value by providing functional, perceptual, and communication benefits, as well as addressing environmental concerns. 19 What is As discussed briefly in this marketin g plan, our new product The Catch fraternities itself very well when it comes to green marketing for a large demographic of electric car owners because there is no existing product like it. This makes evaluating the price point and price position relative to substitutes of our product fairly difficult.Although an abundance of in depth research must be done in 18. Kerri, Hartley, Rudderless, â€Å"Developing New Products and Services,† accessed on Novo. 19, 2013, www. Connect. McGraw-hill. Com/connect/homeboy. Do? settable ?section Tabs 19. Kerri, Hartley, Rudderless, â€Å"Managing Successful Products, Services, and Brands,† accessed on Novo. 19, 2013, www. Connect. McGraw-hill. Com/connect/homeboy. Do? settable=sectional order to reveal a more accurate estimation of the final price we can still create an educated estimation.The bulk of The Catch will consist of a large protective car cover as well as multiple folding solar panels. The mean value of most conventional c ar covers ranges from $25 to $35. We will be purchasing our solar panels from the industrial supply company MIRRORS. Their product the Powerful OFF-1800 foldable solar charger is an amazing candidate for our development of The Catch. 0 At $500 each they will cost around $2,000 dollars to produce on The Catch unit. This is before any wholesale negotiations have taken place. We here at G. E. Re looking to flood the emerging market by introducing a new product, in turn creating brand loyalty. This is why we are going to take a cost-oriented pricing approach when developing our product before developing a profit-oriented pricing method. 21 Using these methods we hope to establish a retail value of $2,000 – $2,500 which will satisfy both the needs of our company and customers. What promotional strategies are used for your rotund? The promotional strategies that we will implement for The Catch will include advertising, personal selling, and direct marketing.

Case study Example | Topics and Well Written Essays - 250 words - 27

Case Study Example Therefore, in return, I should also be given what compensates my efforts in monetary form. The approval procedure is quite long. For a potential applicant, the waiting for a job which pays lower than the others at such a long period would not be acceptable. This can lead to possible excellent employees to find other job offerings so with the sluggish flow of the process, the procedure is quite unsatisfactory. Thus, more should be employed for the recruiting process to make the job faster or at least an easier technique should be carefully planned to eliminate all unnecessary parts of the procedure that hinder a quick process. If I were to design a recruiting system, there should be an advertisement that reaches good potential applicants. In the case of Northwest State where obviously money and staff is a problem, perhaps some teachers can be given the job to do the initial screening of applicants like written exams. The results will then be given to Department Head, Vice President for Academic Affairs and the President of the college for them to evaluate applicants as a group to save

Hotel project Essay Example | Topics and Well Written Essays - 1500 words

Hotel project - Essay Example struction of the hotel are imported from overseas, and there is a need to also import many workmen form overseas, to ensure that the whole system works properly. The Hotel management company is Winegardner & Hammons Inc Description of where the land is, the size of the parcel, what are the major streets and what is close to the proposed property. The overall cost of the property. You can use a commercial real estate broker, or when you are in the area check to see which prosperities are for sale and zoned properly. This will include a map of the area or aerial shots or photos etc. The proposed location of the double tree hotel and resorts is in Wichita, Kansas. The hotel is intended as a luxury hotel which will utilize elegance and style in decoration, in order to provide customers with great services and a unique impression. The hotel’s suites and guestroom will be furnished to perfection with various oil paintings, eighteenth century English antiques and some rich mahogany furnishings. The hotel will be further differentiated as a manor home of elegance, as an art collection will be set up which blends American antiques and classic European antiques with distinctive pieces of oriental origin that will also reflect a Hong Kong heritage. This is sure to attract travelers who have a love of arts. The hotel will possess a warm, friendly atmosphere that is home-like. From Airport: 45 Miles. Kansas City Intl Take I-29 North to I-435 South to I-435 East. Continue to Hwy. 69 South. Exit at College Blvd. East. The hotel is on the left. From Wichita- I-35 North to I-435 East to Hwy. 69 South to College Blvd. East Exit. From Lawrence- Hwy. 10 East To I-435 East to Hwy. 69 South to College Blvd. East Exit. (Directions and Transportation. Retrieved from http://www.doubletree.com/en/dt/hotels/directions.jhtml?ctyhocn=MCIMSDT) Floor plan of the hotel and restaurant and how it fits on the lot. To include number of rooms, suites, meeting rooms and all other facilities. This